THE VOICE of Asian Pacific Americans
Asian Enterprise (AE) is published monthly and distributed to the Asian Pacific American business community through subscription. It was founded to become the information source for the growing number of independent Asian Pacific American entrepreneurs throughout the United States. AE is lively and graphically attractive. It focuses its editorials on women and minorities in business, certification policies and procedures, access to small business programs for subcontractors, the fiscal and business impacts of public activity, as well as the educational and cultural issues of special concern to the Asian Pacific American business community. AE has become the voice of our business community to public policy makers, corporate America and the 33,000 others who read it !
About Us
Learn about the issues that impact the Asian Pacific American business community, women and minority-owned businesses today.
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Sizable Market With High Potential
The ever-growing Asian American population in the United States and their increased economic power has created a lucrative market for many industries for more than a decade. Apart from the consumer market, Asian American owned small businesses also grow in a rapid rate which surpassed the non-minority Americans and other minority groups in terms of both the number of firms and the annual receipts
The ever-growing Asian American population in the United States and their increased economic power has created a lucrative market for many industries for more than a decade. Apart from the consumer market, Asian American owned small businesses also grow in a rapid rate which surpassed the non-minority Americans and other minority groups in terms of both the number of firms and the annual receipts
DIVERSE IN ASSIMILATION & ETHNICITY
Although geographically, this target market is very convergent, ethically and culturally, this “group” is in fact, quite diverse. The ethnic groups who own most businesses in the United States are Chinese, Korean, Filipino, Japanese, Vietnamese, and Asian Indian.
In addition to the ethnicity and cultural difference, the level of assimilation, which carries from the foreign born first generation immigrants to the American born and raised second and above generations, impacts the psychographics of the Asian American business owners.
Although geographically, this target market is very convergent, ethically and culturally, this “group” is in fact, quite diverse. The ethnic groups who own most businesses in the United States are Chinese, Korean, Filipino, Japanese, Vietnamese, and Asian Indian.
In addition to the ethnicity and cultural difference, the level of assimilation, which carries from the foreign born first generation immigrants to the American born and raised second and above generations, impacts the psychographics of the Asian American business owners.
Asian American buying power reached $459B in 2007 and is expected to reach $670B by 2012.
