THE VOICE of Asian Pacific Americans
Asian Enterprise (AE) is published monthly and distributed to the Asian Pacific American business community through subscription. It was founded to become the information source for the growing number of independent Asian Pacific American entrepreneurs throughout the United States. AE is lively and graphically attractive. It focuses its editorials on women and minorities in business, certification policies and procedures, access to small business programs for subcontractors, the fiscal and business impacts of public activity, as well as the educational and cultural issues of special concern to the Asian Pacific American business community. AE has become the voice of our business community to public policy makers, corporate America and the 33,000 others who read it !
Learn about the issues that impact the Asian Pacific American business community, women and minority-owned businesses today.
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Join Us In A Journey to Sustainable Growth and Maximum Potential
on September 26, 2014 at the Beverly Hilton, Beverly Hills, CA 90210
NOW ACCEPTING Applications for 2014 Asian Entrepreneur
of the Year and Fortune 500's
Sizable Market With High Potential
The ever-growing Asian American population in the United States and their increased economic power has created a lucrative market for many industries for more than a decade. Apart from the consumer market, Asian American owned small businesses also grow in a rapid rate which surpassed the non-minority Americans and other minority groups in terms of both the number of firms and the annual receipts.
DIVERSE IN ASSIMILATION & ETHNICITY
Although geographically, this target market is very convergent, ethically and culturally, this “group” is in fact, quite diverse. The ethnic groups who own most businesses in the United States are Chinese, Korean, Filipino, Japanese, Vietnamese, and Asian Indian.
In addition to the ethnicity and cultural difference, the level of assimilation, which carries from the foreign born first generation immigrants to the American born and raised second and above generations, impacts the psychographics of the Asian American business owners.
Asian American buying power is expected to grow 42 percent, from $544 billion in 2010 to $775 billion in 2015